Ugly Duck

WE HELP BRANDS GROW
THROUGH MONTHLY PHOTO & VIDEO CONTENT

There is a beauty in standing out

Ugly Duck is a social-first marketing agency

We help brands grow with content that’s creative, consistent, and strategic. Think monthly photo and video content that is on brand, engaging, and built to perform.

We’re a small, focused team — strategy, copy, photo, and video all under one roof. That means you get both the creative quality of a studio and the clarity of a marketing partner.

From the first idea to the final edit, everything we create is tailored to your brand, audience, and goals. No generic templates. No wasted time. Just content that works — and keeps working.

John Moor portrait

How we work

1

Content Strategy

We kick things off with a smart strategy. What stories should your brand tell? What kind of content fits your identity — and which platforms actually matter for your audience?

1

Content Strategy

We kick things off with a smart strategy. What stories should your brand tell? What kind of content fits your identity — and which platforms actually matter for your audience?

1

Content Strategy

We kick things off with a smart strategy. What stories should your brand tell? What kind of content fits your identity — and which platforms actually matter for your audience?

2

Monthly Photo & Video Creation

Once a month, we come to your location for a shoot day. We capture short-form video and photos that tell your story.

2

Monthly Photo & Video Creation

Once a month, we come to your location for a shoot day. We capture short-form video and photos that tell your story.

2

Monthly Photo & Video Creation

Once a month, we come to your location for a shoot day. We capture short-form video and photos that tell your story.

3

Analyse & Improve

Every month, we take a moment to reflect: what worked, what didn’t, and how can we improve next month’s content?

3

Analyse & Improve

Every month, we take a moment to reflect: what worked, what didn’t, and how can we improve next month’s content?

3

Analyse & Improve

Every month, we take a moment to reflect: what worked, what didn’t, and how can we improve next month’s content?

We also create custom campaigns, brand launches and ads. Think product drops, recruitment videos or TikTok ad creatives. Need a new website or fresh brand copy? We can help with that too. Let’s build something that actually moves the needle.

We also create custom campaigns, brand launches and ads. Think product drops, recruitment videos or TikTok ad creatives. Need a new website or fresh brand copy? We can help with that too. Let’s build something that actually moves the needle.

We also create custom campaigns, brand launches and ads. Think product drops, recruitment videos or TikTok ad creatives. Need a new website or fresh brand copy? We can help with that too. Let’s build something that actually moves the needle.

Our latest work

Our latest work

Our latest work

Why Ugly Duck?

Why Ugly Duck?

Why Ugly Duck?

You don’t need to hire, train and manage a Content Marketeer.

Instead we offer:

  • A full creative team (photo, video, copy, strategy)

  • Monthly deliverables, not hours

  • No employers' risk or long-term contracts

  • Work that’s done, done well, and on time

Let’s get in touch.

Not pretty for pretty’s sake. But real, relevant, and worth sharing.