Ugly Duck

We help brands grow through monthly photo & video content

Not pretty for pretty’s sake.

Ugly Duck helps brands break the mold with content that’s bold, strategic and full of character. Whether you're a start-up ready to make noise or a growing business tired of blending in — we make sure your brand is seen, heard, and remembered.

We’re a compact creative team that thinks strategically, shoots like a studio, and creates content that brings your brand to life.

From concept to camera, everything we make is built with intention — tailored to your goals, tone, and audience.

No fluff. No copy-paste templates. Just clever content and campaigns that actually connect.

How we work

Content Strategy

We kick things off with a smart strategy. What stories should your brand tell? What kind of content fits your identity — and which platforms actually matter for your audience?

Content Strategy

We kick things off with a smart strategy. What stories should your brand tell? What kind of content fits your identity — and which platforms actually matter for your audience?

Content Strategy

We kick things off with a smart strategy. What stories should your brand tell? What kind of content fits your identity — and which platforms actually matter for your audience?

Monthly Photo & Video Creation

Once a month, we come to your location for a shoot day. We capture short-form video and photos that tell your story.

Monthly Photo & Video Creation

Once a month, we come to your location for a shoot day. We capture short-form video and photos that tell your story.

Monthly Photo & Video Creation

Once a month, we come to your location for a shoot day. We capture short-form video and photos that tell your story.

Analyse & Improve

Every month, we take a moment to reflect: what worked, what didn’t, and how can we improve next month’s content?

Analyse & Improve

Every month, we take a moment to reflect: what worked, what didn’t, and how can we improve next month’s content?

Analyse & Improve

Every month, we take a moment to reflect: what worked, what didn’t, and how can we improve next month’s content?

We also create custom campaigns, brand launches and ads. Think product drops, recruitment videos or TikTok ad creatives. Need a new website or fresh brand copy? We can help with that too. Let’s build something that actually moves the needle.